Can you help me?
Posted on
2008-Nov-28
at
11:03
Hi,
Working as a graphic designer for at relative large danish corp. COWI A/S. I just got a funny little assignment for one of our departments specialized in environmental projects. They want my help to kick start a internal project. They want a visual identity for the project about raising the employee overall jobsatisfaction. There are four themes they want to focus on: visibility internally, time/tight deadlines, pride in work and projectmanagement. Their initial brief for me is that they have an exhibition wall they want to use for maybe a banner and a tv showing different info. There are also collegues sitting in another building and they must have something put up as well. They talked about different colors, maybe a logo and some banners carrying the project title and main themes. Duration is several months with different activities every month.
So the job might be straight forward and just give them what they want - but I want to explore the possibilities more before choosing any media and start the design. We've agreed on meeting this next monday for a quick brainstorm but I'm way ahead of them.
There are may possible ways to choose from but my first idea is to adopt a metaphor from MISSION IMPOSSIBLE and the different security agencies... So they are about to embark on a project that is about themselves and therefore I want to support and enhance their enthusiasm and motivation: they are all CHANGE AGENTS on a special MISSION or OPERATION! But the MISSION methaphor must somehow be relevant with their work with environment and pollution etc. Title could be MISSION POSSIBLE or something like that. They take turns with different activities during the project lifetime and therefore the AGENTS must have ID CARDS or the like. All AGENTS are named 1351 (department number). The BASE for the agents could be the exhibition area. The logo and type must support the metaphor somehow and maybe there could be somesort of event (not expensive). Communication is also important for real AGENTS so we need to analyze who might be interested in knowing more about them and their MISSION: newsletter, intranet page etc.
Logo ideas so far: bullit/projectile, aim-sight, type like Mission Impossible, ..
Visual products: banner, tv with powerpoint pres., posters, ID/name tags, signs hanging from the ceiling ..
If you have any ideas or comments please post. The challenge is to motivate them with the right naming and accesories + make it relevant to they business area - enviriommental issues. I really want to surprise them and make them top motivated.
Best regards, Kristian
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