 | One of the Better 2009-Prediction lists Posted by ZeeFern on Wed 7 Jan 2009 at 08.27.00 am |
| David Berkowitz, director of Emerging Media at 360i contributed this article to AdAge. It's been picking up a good bit of comments + compliments. If you haven't already read it: Hey Google, Facebook: I've Got Some Resolutions For You My Top 20 New Year's Wishes for Digital Media Posted by David Berkowitz on 01.05.09 @ 08:00 AM David Berkowitz I've got a few New Year's resolutions for 2009, like sticking with more edamame and fewer shrimp tempura rolls topped with spicy tuna (which Ichiro on New York's Upper East Side mysteriously calls a Manhattan... | |
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 | Salesmanship Isn't a Four-Letter Word. Posted by Brendan on Tue 6 Jan 2009 at 02.43.00 pm |
| New Creatives Beware: Salesmanship Isn't a Four-Letter Word. Seriously It's Twelve. by Blake Ebel - Executive Creative Director, Euro RSCG Chicago Originally posted on Talent Zoo When I was just a kid in this business (I thought I'd never start a sentence using those words), I worked for a few very nice creative directors who taught me how to stand in front of a room of strangers and walk a client through a storyboard or print campaign. They taught me the details. Everything from how to hold the boards so I wasn't covering up the work to explaining the importance of... | |
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 | Ogilvy Culling =( Posted by telemachos on Tue 6 Jan 2009 at 09.21.00 pm |
| updated... It looks like Ogilvy has been hit by the firing and layoff insanity. I will not say it that is has for sure happened but in this economy it was really only a matter of time. It looks like it will be in excess of 300 people or so to be let go. So who knows what will happen but I am guessing this is just the start of it all. I am so sorry for everyone who has to start of the New Year with this type of news. As an Internet junkie I browse the blogesphere and found this... | |
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| Industry Layoffs Posted by telemachos on Tue 6 Jan 2009 at 11.44.00 am |
| The next 12-18 months will be a challenge for everyone in the industry as advertisers pull back on spending and marketing spending is often one of the first things to get cut. It just ripples through the ad industry as companies get more conservative with cash. When we all know that this is the time they should be bold so that when they come out the other side of this economic downturn they will be better positioned to take advantage of the situation. I am not sure if people on here twitter, but I do and I wanted to let you... | |
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| Lil Wayne narrates G Gatorade advert Posted by ZeeFern on Sat 3 Jan 2009 at 06.34.00 pm |
| because I'm keen on just about everything Mr. Carter lends his gremlin-voice to... http://www.youtube.com/watch?v=SQ976VSrw_0 I like this spot a lot. It's pretty bold talking directly to athletes with that kind of swagger. The ones with an edge to them that keep us constantly tuning in. Muhammad Ali, the Jabbawockeez, Jeter, Candace Parker, the mighty 13 year old Chaz Ortiz can all come together in one spot the way all the celebs & musicians did in the will.i.am + Obama video. I don't think too many other brands can get away with a b+w montage from here on out- but I think... | |
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| Silos, Roses By Other Names and other BS Posted by ZeeFern on Sat 3 Jan 2009 at 03.33.00 pm |
| I’m looking forward to next semester because there will be more interaction with the Creative Technology & Creative Brand Manager tracks. Being exposed to an additional two schools of thought is a plus. There’s been interest and even controversy as to what the CBMs & CTs are responsible for at the creative roundtable. After one semester, I have a vague idea of what they do and how they do it. But what I do know, is that the CTs & CBMs that were accepted into the program are brilliant, fun to work with, and come from interesting backgrounds & experiences... | |
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| Installment #2 - Looking back at 1st semester @ the BrandCenter Posted by ZeeFern on Sat 3 Jan 2009 at 03.31.00 pm |
| The Industry is (slowly getting) Flat Before I got into BrandCenter, whenever I read the trades and saw all these names popping up, sometimes it was hard to keep track of who is from which agency and what work did they produce etc. It was just an impersonal memorization game I played to feel like I was “staying current.” But with Friday Forums, when we have guest speakers- it’s gotten so much more personal. This is an industry where it has a lot to do with who you know, and I appreciate how I feel more connected, and actually a part... | |
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| 1st Semester at the BrandCenter- Installment #1 Posted by ZeeFern on Sat 3 Jan 2009 at 10.51.00 am |
| Economic landslide aside, there was a lot to love about 2008. The best film I saw in '08- Diving Bell & the Butterfly. "But one thing locked-in syndrome has not taken from me, is my memory and my imagination." I watched that film at the perfect time. I was about 2 months into my first semester at BrandCenter, and doubting myself. Feeling like I was trying my absolute hardest but it wasn't going to amount to much. As soon as Jean Dominique-Bauby's character had that epiphany, I felt like I was free from my own diving bell. It was my memory and imagination that... | |
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 | Tiffany & Co. - Interactive Banner Ad Posted by dkurien on Fri 2 Jan 2009 at 03.28.00 pm |
| Here is an idea for an interactive banner ad that I created for the Tiffany & Co.: To view demo, visit: http://www.dennykurien.com/interactive/tiffany.html The banner-ad provides the user with a fun and interactive online experience, whereby they get to click, drag, and drop different necklaces onto different people. Every Tiffany diamond necklace is unique, and can change the over-all look of the wearer. What do you guys think of this idea ? Does it work to convey the main message ? To view more of my work, please visit http://www.dennykurien.com ... | |
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| Mini Cooper - Interactive Banner Ad Posted by dkurien on Fri 2 Jan 2009 at 03.22.00 pm |
| Here is an idea for an interactive banner ad that I created for the Mini Cooper: To view banner-ad demo, visit: http://www.dennykurien.com/interactive/mini.html Due to the compact size of the Mini-Cooper, it is able to maneuver through tight spaces and traffic. To illustrate this, I created this interactive banner ad, which allows you to navigate the Mini through the layout of the MSN website. Once you reach the Mini destination at the bottom of the page, it will take you to the Mini Website. What do you guys think of this idea ? Does it work to convey the main message ? To view... | |
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