Branding done right
Posted on
2008-Jun-10
at
02:32
Check out this first-aid company called 'help'. (http://www.helpineedhelp.com/)
This is what happens when creativity is brought in at the inception of a company. It's simple, beautiful, touches every aspect of what they do and just makes a lot of sense.
It's unfortunate that most companies do bits and pieces of branding with no long term plan. It's only after years in operation they decide to fully jump on the brand wagon because they feel they can now afford it. Ironically, by that time, it's usually too expensive and difficult to do something even remotely remarkable because of the space debris brand they already unintentionally have.
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