Fowl
Posted on
2008-Jan-4
at
08:52
I've been doing a lot of re-evaluation as of late. Looking at myself, my progress on the 'road of life' (yeesh), and the way the world seems to work. I know that there's no way I'll be able to figure this ad game out in my first few true months in it, nor will I ever figure out life's little surprises (welcome or not), but I wish that things could be easier from time to time. Don't we all?
I really don't know where I was headed with this tangent.
But on the topic of looking at myself and whatnot, I'm trying to figure out exactly where this need to be in the industry came from. How did YOU, anonymous readers, discover that this was the career path for you? Apart from loving to write and being creative and making people think, I have this overwhelming passion for pop culture.
One of my big sayings when I was younger, and one that still holds true today, is that I remember the insignificant much more than the significant. I can remember what actor played what role in some obscure snuff film more than an anniversary or birthday or SIN number.
I've filled this ol' noggin with so much useless knowledge over the years (did you know Einstein didn't wear socks?). I'm not apologetic about it. Does it come in handy? Sometimes. Bar bets, impressing the ladies (...not really), and just entertaining myself. I feel as though if I wanted to, I could pull a Klosterman and pen some half-assed essays about early 90s teen television shows and assorted bands. But I'd rather not be a best-selling douche who has more footnotes than a dissertation.
So part of the reason why I chose advertising, and I just came to this realization the other day, is that I've got this need to be a part of pop culture. I'd love to create a huge campaign that'll become a cultural staple of sorts. I'd love to create a jingle that'll still be hummed after I'm six feet from the middle. I guess that's why I play music and take it so seriously - I'd love to have a record out that'll get other people excited about music in general. That's why I've started and stopped a few novel projects, and have a sketchbook with intermittent pages containing scrawls for a screenplay that'll get finished by the time I'm 80 and all the references are no longer relevant.
That's my goal, though. Sure, I wouldn't mind just being able to survive and not live paycheck to paycheck. But being a part of pop culture in some form or another - that's it. That's what I want. How I'll get there eventually is beyond me. I hope it's in the connotation of advertising, but I'd settle being known as "you know, that guy who did that thing".
Everyone wants to be recognized, right?
That's what mirrors are for.
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