AN INCONVENIENT TRUTH FOR COPYWRITERS
Posted on
2007-Sep-19
at
08:01
With classrooms all over the world once again bustling with students and the nervous energy slowing giving way to the realization that there is a full school year ahead I take great pride in posting an article that brings another sobering fact to light: contrary to popular belief writers actually need to write.
Written by Suzanne Pope, Group Creative Director at john st. in Toronto, this in-depth article entitled “AN INCONVENIENT TRUTH FOR COPYWRITERS: HOW TO WRITE HEADLINES AND WHY YOUR CAREER DEPENDS ON IT” delves into not only how to write but also the relevance of copy in today’s visual driven advertising and what it means to the next generation of copywriters.
While this article is already posted in our ARTICLES section we also wanted to post it here in ACADEMIA as a PDF so you can download, print it off, read it later and even pass it along to classmates and teachers.
Click here to download the article
Click here to view the article
0 comments 
Post A Comment!
...................................................................................................................
