ihaveanidea's Academia adblog  

FAO Schwarz Rebranding
Posted on 2008-Jul-16 at 09:52
In a recent article A DAY AT THE CIRCUS I mentioned The Creative Circus Superteams. An invite-only class, made up of the Circus’ best students where groups of four or five art directors, designers and copywriters reinvent a brand. It was a class I sat in on and was quite impressed with.

Typically the final product is only shared with a select group of people outside of the school. But after some discussion the school has allowed me to share one of them with the readers of ACADEMIA.

So click the link below to see what a group Circus students would do with FAO Schwarz.

Credits:

Katy Graham, Copywriter
Nate Millheim, Designer
Lucy Inman, Designer
Jon Morrow, Art Director
Marques Gartrell, Art Director

Professors:
Berwyn Hung, Heddy Lunenfeld
Ron Moore, Illustrator


FAO SCHWARZ REBRANDING - CLICK HERE


One final note: So it turns out that The Creative Circus goes as far as copyrighting the final project for the students. How cool is that?



1 comments  Post A Comment!

...................................................................................................................

COMMENTS

Copyright law
 "In all countries where the Berne Convention standards apply, copyright is automatic, and need not be obtained through official registration with any government office. Once an idea has been reduced to tangible form, for example by securing it in a fixed medium (such as a drawing, sheet music, photograph, a videotape, or a computer file), the copyright holder is entitled to enforce his or her exclusive rights." – SOURCE: some guy who typed this on wikipedia

The only need for a copyright in this case would be to prove when you finished the ad. But that's easy enough to do in this case without registering it.

And good luck enforcing a copyright on an ad beyond a newly created character or very specific passages of copy. If advertising weren't allowed to rehash ideas, this industry would have died 40 years ago.

Posted by Anonymous at 01:24 on 2008-Jul-29      


Page 11 of 25