I was wondering: which schools (colleges/universities) are the best when it comes to advertising? I was thinking Ryerson, Centennial and Sheridan. How good is the job market for advertising?
The two Canadian schools that churn out good writers and art directors consistently are still OCAD and Humber, in Toronto. In the States, the …
Another “top schools” inquiry
EducationAnswered by Jancy on April 2, 2003
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The art direction in my CW book is lacking
CareerAnswered by Jancy on March 24, 2003
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Hello Ladies. I am a junior copywriter of sorts — I am currently doing my internship. My question to you is about my portfolio. I am confident in my book and ideas that it presents and I am somewhat pleased with the Art Direction I have done for it too, however I am a …
How do junior ADs get their foot in the door?
Art Direction, CareerAnswered by Jancy on March 24, 2003
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How do junior art directors get their foot into the door?
The same way junior writers do—get a strong portfolio in front of a creative director and where no opening exists, offer to do anything “to get your foot in the door”. Offer to be an intern. Maybe there’s a job in the studio. Rebuffed? …
The hardest thing to learn for ADs and CWs
Art Direction, CopywritingAnswered by Jancy on March 24, 2003
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A question to the art director…what was the hardest thing to learn in art direction, and the same question to the copywriter, what was the hardest thing to learn as a copywriter?
Here’s the art director’s answer. Nailing the typeface is a hellish nightmare. Then setting it properly after you’ve been through 2,000 …
How can a “suit” best help creatives make great work?
Agency LifeAnswered by Jancy on March 18, 2003
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I am in a junior account position at a small agency. My client is very demanding and stubborn when it comes to the account team and even more so with my creative team. This has lead my creatives to put out what we all agree is inferior work and have a generally …
What are your favourite ads of all time?
AdsAnswered by Jancy on March 18, 2003
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What are your favourite advertisements ever made — either in tv, radio, print or outdoor?
Oh thanks – ask a really hard question. There are so many terrific ads ranking them seems wildly unfair. So in no particular order: most of the Got Milk campaign, VW ‘Funeral” from 196?, the British VW Polo/ …
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About Jancy
'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.
