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ask jancy / if you have a question, Jancy has an answer

Researching ad schools in US, UK and Canada

I am an English Language Teaching graduate from a university in Turkey. I realized, though late, that i would like to be in advertising business as a copywriter. This is something I really want very much. On the other hand I have no education related to advertising. I now believe I need …

Why do you mentor juniors?

I’ve heard from industry gossip that you are famous for mentoring juniors. My question is, why do you waste time with little people when your massive international agency budgets can probably afford you to get the best and most talented seniors in the biz?
We’ve had some incredible senior talent come through our doors, and …

How did you learn typography?

Jancy…how did you learn typography? I think it is hard now, with so many typefaces and computers to learn typography. In the old days it must have been easier.
In the “old days” I learned typography on a computer at the University of Delaware (such a relief when we moved on from carving in stone). …

How can a CW impress shops for an AD internship?

Greetings! I have recently moved from the US to permanetly reside in Warsaw, Poland. I am currently attending Miami Ad School & “had” chosen my career path to become a copywriter.
My instructors in Warsaw, are working professionals & have advised me that I switch to Art Direction since I have an …

Getting past creative assistants

What do you think of ‘creative assistants’ aka the people whose jobs are to take portfolios and supposedly ‘pass’ them on to CD’s. These people are usually found in larger agencies. Often the higher ups will direct us to these ‘creative assistants’
Just curious, what creative qualifications do these people usually have? Because I know some of them screen …

How do I pitch ideas to potential clients?

Hello Ladies… Thank you for being such dedicated mothers to the industry!
Here’s my situation: Being in advertising, I have 2 solid branding ideas that can make explosive revenue for two different potential clients (new to the market).
How do I go about attempting to win their business, under my belt?
We’ve seen many creatives approach potential …


About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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