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ask jancy / if you have a question, Jancy has an answer

What about collateral/direct response in my book?

Should my book contain just ads, or should I include collateral and direct response to show that I write in different media?
If you’re looking for a job at an ad agency, go light on the collateral and direct, unless you know the job slot you’re going for would include that kind of work. (We …

How many ads should be in my book?

What is the right number of ads to have in my book? How many is too many (or too few)?
The right number of ads is however many equally strong ads you’ve created. In other words, only ever put your best efforts in the book. As CD’s, we’re hoping to see around 10-ish different strategic …

Winning awards and getting raises

Did your the success of your careers and your financial success go hand in hand? Did winning awards immediately convert into a raise for you? Do you think they should? I get the feelling that most creatives think that an award is or should be a big note to the CD saying “hey …

Craziest ad shooting stories?

Hi Jancy, I am an account guy in a small agency from the States. I bet you both must travel a great deal making commercials. I wonder what strange and interesting shoots have you been to? Ever shoot in a tropical location? Or perhaps in the rain at night? just curious.
You can’t imagine what …

Putting Canada on the global ad biz map


Nobody at my shop has ad biz experience



About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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