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ask jancy / if you have a question, Jancy has an answer

What determines “exceptional” work?

You know, I always hear and read about people wanting to change the advertising world in Canada. Well, what exactly is it that they want to change? What do you consider exceptional work? And how do you determine which ones are exceptional? Is there a value to what is being created? Is it just …

How, why have you stayed at one shop?

How do you ensure your position for such a long time…I hear people complaining about not staying at an agency for long. Why is that? ’91 is very long time how’d u guys do it? What advice to you have for a young co-op student hoping to become an account exec. some day?
No one …

How do I get a job in tough times?

If a town’s creativity has dried up (coming from CD’s mouth), and no one is hiring (in fact, most people are fighting to KEEP their jobs) how can a junior with only a college diploma go about getting hired?
Prayers? Voodoo? Magic 8 Ball?
A high concept solution would be great.
Well, it’s like this. Times have been tough …

Should I be a CW, an AD or both?

I went to school to be an Art Director.
I have been told again and again, that my writing rivals my art direction.
My question to you, is….is it safe to market myself as an Art Director/Copy Writer? Or does that put me at risk of coming off as a know-it-all?
Or should I just stick to …

How can a CD keep teams motivated?

I am just wondering what is the best way for a Creative Director to keep all his teams motivated. is there anything in particular you do?
Keeping his or her teams motivated is a big part of the CD job. In our experience, we’ve found the number one way to do this is to keep …

What’s the route to becoming a CD?

What is the normal route to become a Creative Director? I know that there isn’t one set path, but do you find that more CDs begin their career as an Art Director or a Copywriter? And what do you think would be more beneficial?
Once upon a time, there was a sort of normal route …


About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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