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ask jancy / if you have a question, Jancy has an answer

About to graduate, but not sure if advertising is right for me

I am one of the students whom you have presented to at Mohawk College in Hamilton.. (great job by the way!) and I’m wondering which direction I should take for my career. I have been working in Special Events for about 6 months part time with the College and thought I’de …

I’ve fallen in love with my partner

I’ve fallen in love with my partner. Should one of us leave? Ask for another partner?

I only get to work on brochures!

The star team at my agency gets all the great assignments. I’m drowning in brochures. I’m afraid I’m wasting my time here.
We’ll assume you are a junior. Given that, hello—juniors are needed and expected to do a lot of not so fun stuff. If school gave you the impression that you jump right into …

Who needs to love an ad the most?

I’m curious know how you’d rank the following in order of importance to you, and why:

What your client thinks of the ad.
What your target audience thinks of the ad.
What your peers in the advertising community thinks of the ad.

It’s a three-way tie. Impossible to place one group’s take on it over the other. They all need …

Any remedies for writers block?

Any remedies for writers block?

What makes an ad award-winning?

I read in a previous answer or yours that awards are the only real measuring stick we have in determining who is a good creative. My question to you is what makes an ad award winning? I ask because advertising is such a subjective business. Is it the ad that combines …

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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