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ask jancy / if you have a question, Jancy has an answer

Securing the rights to my script

I found your page just shifting through the net, so first Hello.
I am writing a gay movie and want to make sure that before I send it in to any companies I have the rights fully protected under my name. Can you help me with the easiest and most secure way of assuring this?
Hello back …

How much does it cost to put celebrities in ads?

I am doing a project for my school and I was wondering if you could help me out. I would like to know what it it would cost for actors to perform in a commercial. Some of the characters I was thinking of are: Frankie Muniz, Hillary Duff Amanda Bynes, Aaron Carter and Lindsey Lohan
I know the …

Common mistakes junior CWs make when targeting CDs

What’s the most common mistake a Jr. Copywriter makes when seeking the attention of a Creative Director?-When ‘targeting’ CDs, what insights should a copywriter keep in mind?
Are you asking about how to get in to see CDs or how to impress them with your book once it’s in their hands? If the first …

Resources to learn about copywriting for my thesis

Dear Jancy, I’m doing my last year of my Degree in Graphic Design here in South Africa, and have to write a thesis on Creative Copywriting. What I wanted to know from you is which websites can I go to for more information that is related to my topic and which books would you …

Junior job hunting: is timing more important than talent?

What exactly do Creative Directors do when they decide they need a junior? Since hiring a junior is probably less important to them than hiring the right senior or getting some good creative work out there. I can’t imagine CDs keeping track of all the juniors who come them for work over …

To team up or not to team up, that is the junior job hunt question.

What’s your take on junior writers and ADs with little or no experience attempting to job hunt as a team? Are agencies more likely to hire a pair, or will they sooner partner them up once they’ve been hired?
It doesn’t hurt to look for work as a team, as long as you’re open to …


About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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