There are two types of agencies. One the “creative” agency: main concern is to make good creative ads and WIN THOSE AWARDS! The second “suit” agency: main concern is to make a profit. What is your intake on this, are there really two types of agencies?
This is one of the terrible myths that continues …
Are there really only two types of agencies?
Agency LifeAnswered by Jancy on April 14, 2004
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To avoid being a bully I’ve become a wimp. HELP!
Agency LifeAnswered by Jancy on April 13, 2004
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I’m new in a job. I know I’m creative. But, I’m struggling with having an “advertising spine”. Understandably, this business (or any other for that matter) will require you to have a backbone. This said, I feel like I can’t openly tell people my views, because I know my nature is a …
Are award shows rigged to favor work from judge’s agency?
Ads, Competitions, EthicsAnswered by Jancy on April 12, 2004
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I’m a ‘Young Creative’ that has entered the National Young Advertisers Awards competition that Canada Cannes holds every year for those 28 and under. I have a couple of questions that I’m sure many other YC’s would like to hear answered.
1- Do you believe that the agency name and creatives’ names should be …
What do I show a CD when he asks to see “more”?
CareerAnswered by Jancy on April 11, 2004
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A CD said they liked my book and they want to see more. I have more stuff, but it isn’t my best stuff, or else I would have put it in my book. By the same token, I don’t like saving any good stuff for when the CD asks to see more …
I’m hearing that ad school doesn’t have much credibility. HELP!
EducationAnswered by Jancy on April 9, 2004
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I am currently in the Creative advertising program at Seneca’s School of Communication Arts at York. I am aware of the program’s popularity and great facilities, however, many rumors have been brought to my attention about the school’s credibitly as a whole. I would like to know if these negative …
How can I get face time with CDs to review my work?
CareerAnswered by Jancy on April 9, 2004
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I’m a copywriter who has just moved to Toronto. I’m basically from Bombay and I’ve also done a short stint in Dubai. I’m looking to have my copybook reviewed by creative directors in Toronto. What is the best way to go about it?
Most CDs ask to leave the copybook behind. However, I prefer …
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About Jancy
'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.
