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ask jancy / if you have a question, Jancy has an answer

I have an idea for a great beer commercial

I have an idea for a great beer commercial. How do I go about pitching it to someone who can do something with it? Contact the beer company or an ad agency?
Hate to break your bubble but your chances of selling your idea are pretty slim. In fact, both the beer company …

Will my two-year gameplan be enough to get me into an agency?

It’s been almost two years of working full time trying to pay off my $39,000 student loan. Within that time hard work and long, long hours have placed me into an Art Directors position.
The company I work for makes a nationally based youth-oriented product, that over 750,000 students (13-25) purchase every year to …

Looking to do more at my internship

Last week I got an internship at a “reputable and creative San Francisco Ad agency”. So far I have not been doing too much exiting stuff (comping, image searching.) I was wondering how you think is the best way to go about getting my hands on some “real” work?
First of all, be grateful for …

How should I make my mark as “the new guy in town”?

At some point in our ad careers we will relocate to another city or even possibly another country. I’m curious to know, how important is it for us as ad people to launch a personal PR campaign of our own to let everyone know we are the new guy in town?
Of course I …

Is it in good taste to name-drop the awards you’ve won?

I was just wondering, I’ve been told before not to boast about awards that you’ve won because no one likes a show off.
I’m not one to have a big head, actually I like to stay humble and I’m constantly afraid of the blank white page, it keeps me on my toes; but to get …

How can agencies drop clients or refuse accounts?

What is an agency to do when the client isn’t making any money for the agency? Are agencies allowed to drop clients or refuse an account? What if the problem doesn’t lie with the creative team but the client’s product just sucks?
Such excellent questions. The common sense answer would be: duh, the …

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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