The agency where I am a trainee copywriter has brought back one of its previous copywriters as the copy chief. This guy is an amazing suck up to the CD. So whenever he comes up with a lousy idea, no matter how much I point out the loopholes, he will make sure his …
My copy chief’s ideas suck, but they always get picked. Help!
Agency Life, CopywritingAnswered by Jancy on July 10, 2004
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A case of first job jitters
Agency Life, CareerAnswered by Jancy on July 7, 2004
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I am starting my first internship soon. I have only been out of school for a few months, but I still feel a little unprepared to jump right into agency life. While I have been working on ads almost constantly over the past while, I know there’s more to making your mark than just …
Do I need to know French to work in Montreal?
CareerAnswered by Jancy on July 4, 2004
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I like Montreal and have thought of looking for an advertising job there, problem is I don’t speak French. Are all ad agencies in Montreal conducted in French? How are my chances of getting hired?
Nancy took a pass on fabulous Montreal when she first came to Canada because she doesn’t speak French (four years …
How does an agency choose between competing clients?
ClientsAnswered by Jancy on July 4, 2004
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When faced with two large accounts that are direct competitors with each other, how does the agency decide which account to choose? I know that client loyalty is very important, but if Ogilvy had both Pepsi and Coke asking to do their ads, how and who decides which client to take, since …
I feel like my free internship is taking advantage of me
CareerAnswered by Jancy on July 4, 2004
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What do you do when you love the agency you work at, but you’re working for free? Everyone says yea, they would hire you if they could, but you’re starting to feel as though your talents are being taken for granted. We all have bills to pay, so should I find another …
I have an idea for a great beer commercial
Ads, CreativityAnswered by Jancy on June 11, 2004
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I have an idea for a great beer commercial. How do I go about pitching it to someone who can do something with it? Contact the beer company or an ad agency?
Hate to break your bubble but your chances of selling your idea are pretty slim. In fact, both the beer company …
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About Jancy
'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.
