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ask jancy / if you have a question, Jancy has an answer

My old agency stripped my name from the credits of my work — HELP!

Dear Jancy,
I just switched from a big agency to a small agency after my creative director was laid off.
Recently, I found out that the big agency was entering one of the last projects I worked on and finished into award shows but the entry doesn’t include me or any of the other people who left the agency once the project …

Do I even need ad school, or can I get in with just my winning ideas?

I am going to a school that doesn’t actually have an advertising program. Will hard work and talent be enough to overcome this disadvantage? I’ve invested a lot in my education already but it would cost a lot more to transfer. Would it be worth it or should I just worry about developing a strong portfolio and succeeding in spite …

How can I move from social media to copywriting?

Dear Jancy,
I graduated last year with a business degree (finance) and a minor in English. I’ve started working in social media marketing for a company and I am wondering what the most sensible next step is to transition into a copywriter or just simply get my foot into the ad agency door? I cannot at this point in time say …

I wanna write taglines!

Dear Jancy,
I am fascinated by the power of a great tagline (maybe because there are so few). I am contemplating a freelance career focused exclusively on writing taglines. Is that a naive dream?
Also: Could you recommend a few names (preferably in Toronto) who might be willing to look at 5-10 samples and tell me if I have the talent to …

My partner and I aren’t working out… but I’m the one who recommended him. HELP!

Hey Jancy,
First off, love the site! So here’s my dilemma. I work at this great mid sized shop. The atmosphere is great, the people are awesome to work with. I was there for about 10 months when my ECD asked that I recommend a copywriter intern. At the time, I only knew one copywriter from an adschool class before mine …

Copywriting vs. Brand Management: which will allow me the most sustained career?

Dear Jancy,
I am currently looking into ad schools, specifically VCU, MAS, and Texas creative. I am not doubting the need to go to ad school simply because I have no background in design or communications at all (a bachelors of science in biology actually).
I’ve graduated for almost two years now and have been unemployed for most of it so I …


About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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