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ask jancy / if you have a question, Jancy has an answer

Wanting to move from DM to “general” advertising —or do I?

I’m a DM creative with 10-plus years of below-the-line under my belt. I’ve done it all – print, web, television, POS – and consider myself to be first and foremost a professional persuader. As you may have guessed, my book is almost entirely comprised of smart and successful DM work.
I am curious about what it would take to make the …

Salaries and the advertising industry

Janet and Nancy, I LOVE you guys! And since you both have such great expertise, I HAVE to ask this question.
It has been said (by people inside and outside the industry) that people in advertising DO NOT get the credit they deserve. So in other words they are under paid, especially juniors. An example was used to explain this. Say …

Should I take a freelance gig or work on my book?

An award winning multinational ad agency has offered to give me some freelance copywriting work. I would love to do it, but I have a full time job, where I work 50+ hours per week. The rest of my time is spent working on improving my portfolio and reading award annuals and ad books. I’m just a junior with nothing …

What are the ten best creative ad cities in the world?

In your opinion, what are the 10 best cities in the world for cutting edge advertising? Would you recommend that someone who is starting his/ her ad career work in the best city, if the opportunity existed? I look forward to your response.
Some cities become known for consistently great work, but if you look …

Where can I find a partner to help me on my book?

I am a copywriter for a private company but my passion is writing copy for radio. On the advice of a well respected Creative Director in the industry, I was told to get some ad agency experience. He said to put together a portfolio with examples of all kinds of writing for billboard, magazine, newspaper and even radio ads. He …

Creative coincidences

So I picked up the latest Strategy mag. I came across the Outstanding New Campaign article; Kodak’s empty frame idea: don’t miss a great moment. I was in total dis-belief!!! Why you ask… well because I’m currently working on the competition’s print ads, which have the exact same idea! You guys beat us to it.
Frustrated, maybe… we do have other …


About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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