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ask jancy / if you have a question, Jancy has an answer

Who takes the heat for typos… like ones in Jancy’s book?

Your book is a wonderful idea, but why does it contain copy and spelling errors? Rushing to get it to press? Do these things happen with ads? What happens when body copy isn’t proofed and the ad runs or has already been prepared? Is the production house responsible …

Why are awards for effectiveness not highly coveted?

I just read your post ranking the most important awards and was wondering why the Effies were not mentioned? Why is it more important to win a Cannes Lion for a local ballerina school like Saatchi/NY just did than to boost the sales of a national laundry detergent and win an Effie. …

What the hell is a “book”?

I read your book. Pick Me was scarier than any Stephen King novel I’ve read. It stifled rather than inspired me. (Now hold on, it was an awesome book, just keep reading). See, I am a junior at to a small liberal arts college, knowing that I want to get into advertising, but figuring I will start …

Old shop didn’t prepare me for new workload

Distress call from a poor copywriter in new job.My previous workplace was a sleepy-sloppy affair. Here I have to do much better , much faster. I am helplessly thrashing around in a sea of work. Magic cure please.
What a shock to your system. Have you gotten yourself into a sweatshop or are you just not …

Should I stay clear of alcohol (or related) spec ads?

I’m a copywriter putting my book together, just about to start sending it out. I have some great ads done for a wine glassware company. Now, I’ve heard it said repeatedly that you should stay away from alcohol ads in your spec book, such as beer ads and liquor ads. I …

Can our book have work from before we were a team?

My creative partner and I have leapt at the chance of a junior team position in our home town. Problem is we haven’t even completed our book but they are still keen to see us. We are planning on putting in some of our own individual work that we completed before we were a …

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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No material contained in this site may be republished or reposted. Terms and Conditions | Privacy Policy