I started working as a copywriter in Greece in 1999. I’m now 28 and have worked for Ogilvy, Mccann and Saatchi in Athens and I’m currently an associate creative director in Leo Burnett Athens. What are my chances of going international? Would I stand any chances as a copywriter in Canada or …
The future state of copywriting
Ads, Career, CopywritingAnswered by Jancy on April 10, 2007
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I have a family friend who used to be the executive director of one of the branches of a worldwide agency. He has worked in the advertising business for a long time.
I asked if he had any career advice for an aspiring copywriter like myself. What he told me scared the bejeebus …
How much AD knowledge do I need to be a CW?
Career, CopywritingAnswered by Jancy on March 25, 2007
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I am a junior in college and wish to become a copywriter. With no experience in graphic design how do I go about creating a solid portfolio? I don’t even know how I should begin putting my ideas onto a computer.
What advice would you have for me? Also keep in mind …
Afraid to leave a bad sure thing for a “riskier” job
CareerAnswered by Jancy on August 9, 2006
No Comment
Recently, one of my instructors from VCU who decided to go freelance has been hinting that she wants to hire me full time. The thought of leaving my current company sounds fantastic but I feel that I may be putting my career in her hands. She has many accounts and I’ve partnered …
I realized I’d make a better suit
CareerAnswered by Jancy on January 23, 2006
No Comment
I just read your book and have realized I was meant to be a suit. I do not have the art or writing background to be in the creative department, but I think I have the analytical qualities and marketing background to be a junior account exec. So far, it seems just as hard to enter the industry for us …
I’m a junior catching flak for “junior” mistakes
Boss, CareerAnswered by Jancy on January 23, 2006
One Comment
After a year of freelancing I’ve finally started my first real full time job as a junior copywriter.
My bosses are happy with my headlines and concepts, but they get frustrated with my inexperience in executing the ideas. For example, while making a direct mail piece I was scolded for burying the call to action in some body copy. I was …
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About Jancy
'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.
