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ask jancy / if you have a question, Jancy has an answer

Why are there so many bad ads?

Why are there so many bad ads?
What a good question. We’ll estimate that over 90% of ads are some version of bad. How can this be? Let us count the ways. Most ideas aren’t very good to start with. Because most ad agencies aren’t very good. And most doctors aren’t very good and most …

Talking salary in a junior interview

I have about six months of copywriting experience at a marketing firm, and am now looking for other opportunities. (As in actual “advertising agencies”.)
What sort of salary figure can I throw out at potential employers during the interview process? (I was getting paid 30K at my last work.)
I don’t want to shoot too high …

Can a designer’s book land me an AD job?

I’m a recent graphic design grad, interested in becoming an AD. If you are interested in working for an ad agency does your portfolio work have to be strictly ads?
My portfolio isn’t specific to advertising, it has some logos, package design and some ads. I have plenty of ideas for ads and was wondering …

I think I’m losing my touch as a writer

Mine is a topic of creative regression. I have a three year experience as a copywriter. And I’m currently in my second agency. Initially I was touted as a very talented copywriter. With my first agency I did some really good stuff and moved on here as this is a better agency. …

What’s the best two-year ad program?

Reading that last letter made me ponder, which programs, of the heavily advertised two years schools, do you suggest? Which departments are leading in the field?
Top of the class is VCU Adcenter. Check out their school at http://www.adcenter.vcu.edu

I thought a production job was a way in the door

I was an AD graduate from an ad school over two years ago . A while after graduation I landed a production job that i thought would get my foot in the door but 1.5 years later I am no where. My book is stale, I neglected to keep in good touch with anyone, …

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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