I work in a small ad agency where I am the only person with an advertising background. I was lured in by some great creative which I later learned was years old.
The rest of the creative team comes from English, communications, PR, history and biology backgrounds. I understand that this can benefit an …
My creative department has no creativity
Agency Life, CareerAnswered by Jancy on August 21, 2007
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2 writers + 0 art directors = solid team?
Career, Copywriting, PartnersAnswered by Jancy on August 15, 2007
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I’m a writer. I have a friend that’s a writer. Apart, we make good ads. Together, we make really good ads. And while our art direction skills are limited, they’re definitely not the worst you’ll ever see and they’ll only get better with time.
Basically, we make a really good creative team, but you never …
How long will it take to find a first job?
CareerAnswered by Jancy on July 30, 2007
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My boyfriend just graduated from a post graduate course in art direction and copywriting here in London. That was a few months ago, and he and his partner still don’t have a placement. They seem to do nothing but go round agencies with their book and get encouraging (or not) advice, but …
Do I first need an internship get a job?
CareerAnswered by Jancy on July 30, 2007
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Hi, I’m a copywriting student now out of school and looking to get into an agency. I didn’t get an internship this summer and I don’t know when the next round of internships are available (winter? next summer?); my point is can you get hired without going through an internship first?
I’ve only …
Helping to turn a big agency’s rep around
Agency Life, Career, ManagementAnswered by Jancy on July 30, 2007
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I’m being offered a CD position at a big shop with a less than stellar creative reputation. However, they’ve made some key hires of top award- winning talent from some of the best agencies in the country. The new ECD is also a heavy hitter, and he’s trying to staff it up with great …
Why are there so many bad ads?
AdsAnswered by Jancy on July 24, 2007
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Why are there so many bad ads?
What a good question. We’ll estimate that over 90% of ads are some version of bad. How can this be? Let us count the ways. Most ideas aren’t very good to start with. Because most ad agencies aren’t very good. And most doctors aren’t very good and most …
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About Jancy
'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.
