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ask jancy / if you have a question, Jancy has an answer

Copywriting: Brandcenter vs. MAS?

Dear sweet, wise, and generous Jancy, I am currently an undergraduate who is currently conducting an obsessive amount of research about “finishing schools”. Like many who decide to travel down the creative path, I’ve zeroed in on the Brandcenter at VCU and MAS (preferably the San Francisco location).
I intend to go into a copywriting …

Is age nothing but a number?

I’m a 34 year old woman who after changing careers just completed a two-year portfolio program and won honors at the One Show college competition. I’m starting to submit my portfolio around town for a copywriter position. Should I be prepared for my age to be a factor with all …

I’m a CW doing my own art direction

I’m in a portfolio program right now, as a copywriter, and I’m finding that I think very visually, to the point where some of my better ideas end up needing little to no copy.
Is there any merit in trying to art direct these ads myself, so that CDs will know I was responsible for …

Snack suggestions?

I’m stuck with a real dilemma at the moment. What do you suggest is a better afternoon snack, chocolate bar or trail mix?
Hey, it’s our first smartass question! Couldn’t you do better than that?
We post all Q&A’s at our discretion. Since this is a milestone, we’ll go ahead and post this one. Any future stupid …

How do you develop your creativity?

What do you think is the best way to develop one’s creativity. Thanks Jancy!
Well that’s a broad question. So here’s a broad answer. Not knowing if you’re a student or experienced already in advertising, we’ll go to the catch-all of inspiration. Hang out with creative people. See art. (Yes, go to a …

Writing or art direction: which school to choose?

Hi there! I know you’ve had alot of questions regarding these schools (Humber and OCAD), and I have yet another one for you! At this point, I can’t choose between art direction and writing. I would like to do both, or at least have training in both and decide later. My question is, …

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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