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ask jancy / if you have a question, Jancy has an answer

Ads for TV shows and movies… too easy for my book?

I’m a junior trying to break into the ad world, and I was wondering if it’s okay to do ads for a TV show or a movie in my book. I have some amazing ideas for some TV shows, stuff that would be infinitely better than the “Watch House Mondays 8/7 Central on Fox”. I’ve never understood why so many …

Rolling the dice on a European opportunity

My partner and I have been a creative team for about 4 years. We work at a large NY agency and recently were approached by a large worldwide agency about working at one of their offices in Europe. The destination is amazing, and the agency is a very well-respected one, but the client we’d be working on about 60% (or …

Should I or shouldn’t I include a particular ad in my book?

I NEED TO KNOW WHO TO LISTEN TO!!!
I am still in school to become an art director, but at this stage of my career, opinions come faster at me then dropping employment numbers.
I did an amazingly visual poster for the Red Cross Blood drive that I am currently re-working into a campaign, but was told never to put ‘blood drive’ …

Interning to see if the ad biz is really for me

Hi Jancy, just read your book, I appreciated all the advice. So I am hoping that you can give me some advice. I am coming from a fairly uncommon background, I went to a liberal arts university and studied art and art history (no specific business majors such as advertising or marketing existed), and in the past few months I …

Why is the ad biz in South Korea so awful?

Hello Jancy,
Is there any hope for the advertising industry in South Korea? You never see an ad from South Korea winning anything in a world stage. (Cannes, One Show) except some design work here and there, like once every 3 years. Forget the world. even within Asia, it’s the rock bottom when it comes to creativity.
Here, people in suits make …

Should a team’s books have work we’ve done with other partners?

My writer and I are planning to go up to NYC to interview as a team.
My question is, do we show stuff we just worked on as a team together, or do we show our individual books with other partner’s works inside?
Show it all—work done separately and together. And only work done to a consistently high standard—don’t include more stuff …

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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