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ask jancy / if you have a question, Jancy has an answer

What if the product we are selling has no problems?

Hi Jancy, what if the product that we are trying to sell has no problems? What then?
That’s an interesting question. So often, the starting point for communications is staring at the problem to solve for the brand. But the flip side of that is, what’s the opportunity? The barriers to more sales, the brand’s health based on consumer input and …

How can I come with crazier, edgier ideas?

Hi Jancy!
I’m a budding copywriter nearing the end of portfolio school, and I’ve started showing my book around to CDs and other writers to get a bit of feedback. What I’m hearing is mostly positive, but with one major caveat: “you’re a good writer and you have good insights, but your work needs to be edgier/crazier/more award-annual worthy”. I totally …

My current employer would likely give bad references if I left —HELP!

Hi Jancy,
I’ve been doing in house creative work for the same company for three years, with two years of marketing creative work before that. I am now looking to get hired at an agency. During my three years with the most current company, I saw several occasions where they torpedoed a previous employees chances of getting a new job by …

What should be in my book and resume in order to land an internship?

What should I include in my resume/portfolio  when I’m applying for internship? What will make them feel that I am worthy of their time and effort. Thanks and I am such a huge fan
The first thing that will set you apart is, not surprisingly, great work. Some CD’s put a higher premium on level of finish than we …

The junior I hired might be being primed to replace me — HELP!

Hi Jancy, I am an intermediate/senior level creative working in a small agency. I had previously hired a jr. on to help out with some tasks. Over the past year that this jr. has been at the agency, he/she has completely changed roles, taking on the same title as I and I am no longer in charge of his/her role …

My CD has solved the creative brief before he even gives it to me — HELP!

Dear Jancy,
What do you when you have just been given a brief that needs an idea but because the CD has already read the brief before any creatives he/she has already got ideas that they may want to go with before you’ve managed to even had your first thought. Do you take their ideas into account and stick to that …

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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