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ask jancy / if you have a question, Jancy has an answer

Moving from PR in the UK to the ad world in Canada

I’ve been head of press at one of the UK’s biggest music charities for the past three years, before that I was an account manager at a leading arts PR agency.
We live in interesting times for media campaigns: gone are the days of write-a-press-release + few-boozy-lunches = pg 9 of The Times… The campaigns I develop are acutely audience specific …

Breaking in vs. paying the bills

I went back to school after getting a business administration degree after realizing I really wanted to be a copywriter. I graduated with an advertising degree a year ago and I did not get a related job yet. I still live with my dad rent free. To pay my bills, I am working at an after school program running homework …

Making the switch from client side creative

First off, just wanted to say thanks for writing an awesome book.
Last year I fell into a copywriting position on the client side and discovered, to my great surprise, that I loved it! Now I’m considering a jump to an agency to keep my career moving forward.
The problem is I’m concerned I’ve done everything backwards. I have no background in …

Looking ahead to my next job, will my multimedia degree help?

Hi Jancy, I love your book Pick Me! I love it and it changed me. I plan on re-reading it after I’m done with Hey Whipple.
Anyway, for my question, I’m a fresh graduate and recently got a job as a Junior Art Director at a local medium-sized ad agency. I plan on staying for only a year to …

What should go on my business card?

Dear Jancy,
I am currently a creative advertising student, and recently I have been attending many advertising related events. I quickly realized that having a business card handy to give out is almost mandatory.
The problem I am having is that I have no idea what to put as a ‘job title’ on a business card. I thought that since I do …

After a career of freelancing, going full-time at 50

I’m a copywriter, started in ’95 in SE Asia and returned to Canada in ’99. I’ve freelanced the entire 15 yrs. Credited on a couple of awards, nothing too fancy, for work clients entered that I wrote for them. Have a vast body of work spanning print, DM, radio, TV, web videos, websites, blogs, TV show ideas, plus stacks of …


About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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