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ask jancy / if you have a question, Jancy has an answer

Should my portfolio include “process work”?

Dear Jancy,
I’m a hopeful copywriter close to graduation from an advertising program. I’m reworking my portfolio for the umpteenth time and am facing a dilemma regarding process work. I have a friend who is in an ad program at a different school where they focus a lot on process work. Of course process makes the work and we’ve all got …

Email etiquette: how formal should I be when reconnecting with CDs?

Hi Jancy,
I am an aspiring copywriter who has amassed a fair number of contacts through informational interviews and showing my portfolio around.
I have currently reworked my portfolio to the point where it is completely different from the first few times I have showed it around. I now hope to get back in touch with the various CDs I have seen …

A junior in years, but not in experience

I am an art director with three years experience. I have been fortunate to do things most young art directors haven’t gotten to do – lots of print ads, tv spots, interactive, out of home and in store. Because of this, I think I am qualified for jobs seeking art directors with more experience but I worry HR and CDs …

I want to be an AD but don’t know the software yet

Hi Jancy!
I’m planning to attend portfolio school and I’m having trouble deciding between CW and AD. I think I’m a strong writer and I believe in my skill. Writing has always come fairly quickly and painlessly to me, so naturally, my present course has been heading towards copywriting. But after researching exactly what an AD does, I feel like art …

Did focusing on long, thoughtful copy hurt my career?

Hi Jancy! Early on in my career as a conceptual copywriter, I noticed that very few of my contemporaries were focusing on the craftsmanship of writing. Furthermore, I noted that everyone was going for humor and shock value in their ads. So to set myself apart from the crowd, I chose a different path. I’ve focused on being a copywriter …

Tips on becoming a better mentor

Dear Jancy,
I have just perused your entire archive over the past couple of hours and really appreciate your passion for the industry as well as the dedication and patience you display in fielding the queries posted here.
Our local Ad club has started a mentoring program to support the post secondary PR/Ad courses available in our city. I am on the …

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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