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Switching from marketing to copywriting: is the pay cut necessary?

Dear Jancy: I am currently a marketing research analyst making $58K per year (plus bonuses), about 10 years out of college. I would like to change gears and be an advertising copywriter, which is what I went to school for. I can’t up and move to attend an expensive portfolio school, but I’ve read all the ad books, and from …

I feel like I am being underpaid for my work. What should I do?

Hi, Jancy. I’ve been working very hard at a small agency and since day one (which was six months ago) I’ve come through with winning creative that has, as it would turn out, trump the other writer’s stuff. As a whole, there seems to be a lot of healthy, internal competition amongst us two wordsmiths.
My concern is that I’m making …

I’m not getting the mentorship I need nor the money I deserve — HELP!

Dear Jancy,
I am a planner at a digital shop and have been at the agency for a little over two years. My role was very small when I started, with no mentorship or guidance. I wasn’t happy and changed things by taking initiative, talked to account/creative folks and immersed myself fully in projects. Some of the work I was part …

I was shortlisted at Cannes — should I ask for a raise?

Hello Jancy,
A TV spot I did got shorlisted for Cannes this year.
It didn’t win, but the fact it made it that far is amazing considering how conservative the client is (who was totally amped at the nomination). There have been slaps on for the accounts guys, but so far my CD hasn’t talked to me about it (she’s new). Everyone …

Should I switch jobs for better opportunities (but less money)?

Hi Jancy,
I am currently in a temp-to-perm job with a medium sized agency to ultimately become a full time Digital Producer. I have been working my tail off and my boss is very happy with me. I would be surprised if I’m not made an offer after the 90 days (which is coming up). I have been offered a more …

Looking to formally compensate a friend for his help

Hi “Jancy”
I have a question about compensation. I have a new biz and am excited about working on one of our very first accounts!
I was introduced to this client by a mutual friend and it seems as if this friend has several more potential clients that he can introduce to me as well (not a bad friend to have …

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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