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IHAVEANIDEA.ORG > ask jancy >  Education

Do I need ad school to be a copywriter?

Hats off to you both for your time and effort responding to so many questions.
I am in my 30′s, looking to switch careers, and enter the creative field as a copywriter. I’m very passionate about advertising and copywriting, and I am working hard on spec ads for my portfolio.
I haven’t attended any classes, but I have read a lot of …

Can I skip ad school with a promising but unpolished book?

I’m about to enter my final year of undergrad studies at an American university and I have an inkling that copywriting is where my skills are most prevelant…I have written several ‘mock ads’ and I enjoyed it, but I also enjoy comedy writing for television…my main concern is that it seems that …

How can I best prepare myself for a career in advertising?

I live in the US and my question is do agencies rate my undergraduate schooling as a very important factor when hiring?
Also, how can I best prepare myself, education wise, for a career in advertising?
If you have an excellent portfolio, a creative director won’t really care what school you went to, or even if …

Should I quit my apparently weak ad school?

In the last little while I have had a few interviews at agencies in the downtown Toronto area, as I search for the highly coveted internship. Various CD’s and AD’s have looked at my ads in my portfolio. However, one gave me some advice, and I am not sure how …

Any night courses to keep creative juices flowing?

Do you know of any night courses offered in Toronto that i could take for idea generation or copywriting? i’m having a lot of trouble at work = coming up with ideas and feel that a slight battle with ADD negates my ability to retain tips through literature.
So if you can suggest some workshops …

I’m hearing that ad school doesn’t have much credibility. HELP!

I am currently in the Creative advertising program at Seneca’s School of Communication Arts at York. I am aware of the program’s popularity and great facilities, however, many rumors have been brought to my attention about the school’s credibitly as a whole. I would like to know if these negative …

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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