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ask jancy / if you have a question, Jancy has an answer
IHAVEANIDEA.ORG > ask jancy >  Creativity

Why a career in advertising?

I teach advertising in art school. You have had such a successful career in advertising, my students are thinking about making a career in ad world. I would like to ask you and forward your answer to them, why is it good to be an advertising man/woman? What are the rewards (besides …

How do you showcase online writing?

As a copywriter, what is the best way for me to document website work I’ve done? I’m a junior CW and I’ve written quite a few sites I’m proud of, and I’d like to include at least one in my portfolio to show I’m capable of making even the long, boring stuff interesting.
By all …

Is it really that hard to make an ad?

As a hopeful creative to be, I can’t help but wonder if creating an ad is as simple as it seems. I mean, here’s an example, a commercial for dog food with a zippered bag. So at first the dog rhythmically shakes his head from side to side as a zipping sound is …

I think I’m losing my touch as a writer

Mine is a topic of creative regression. I have a three year experience as a copywriter. And I’m currently in my second agency. Initially I was touted as a very talented copywriter. With my first agency I did some really good stuff and moved on here as this is a better agency. …

Should I stay clear of alcohol (or related) spec ads?

I’m a copywriter putting my book together, just about to start sending it out. I have some great ads done for a wine glassware company. Now, I’ve heard it said repeatedly that you should stay away from alcohol ads in your spec book, such as beer ads and liquor ads. I …

Six questions on portfolios and ads

As you two are both aware of for anyone showing mock ads, I am constantly getting varied opinions regarding my portfolio samples. As a result, I would like to ask you a few questions, to see your particular opinions/views and comments may be.
Question 1: Some instructors at my school say that it is very important that your portfolio does not …


About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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