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ask jancy / if you have a question, Jancy has an answer
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How can I keep CDs from stealing my slogan ideas?

Dear Jancy,
I have developed slogans for various products and I want to show them to the respective CDs. What would keep them from using my slogans for their clients? I don’t have the means to fight them in court.
Can a slogan be trade marked? Could I ask for and have a fair chance of getting some kind of royalty?
I …

My CD wants on-strategy but boring work, but I want ‘cool’ stuff

i think my cd & strat planner are over-analyzing ad ideas. they always reject our team’s ‘cool’ ideas, and go for the bland, safe stuff. i have to admit they r on strategy, and the cool stuff are somewhat ‘streched’. anyway, judging from the output, i find they’re boring & still think the cool stuff is better. at least different …

Should my portfolio include “process work”?

Dear Jancy,
I’m a hopeful copywriter close to graduation from an advertising program. I’m reworking my portfolio for the umpteenth time and am facing a dilemma regarding process work. I have a friend who is in an ad program at a different school where they focus a lot on process work. Of course process makes the work and we’ve all got …

The fine line between a portfolio that’s too “safe” and too “out there”?

Over the past two weeks I have been working with the advice a CD gave me and as well cultivating some new campaigns to help beef up my portfolio. Through this I have come across a reappearing question that I have yet to have answered. I have found that the number one advice CD’s give aspiring creatives is to take …

Why is the ad biz in South Korea so awful?

Hello Jancy,
Is there any hope for the advertising industry in South Korea? You never see an ad from South Korea winning anything in a world stage. (Cannes, One Show) except some design work here and there, like once every 3 years. Forget the world. even within Asia, it’s the rock bottom when it comes to creativity.
Here, people in suits make …

I get scared whenever I need to write an ad — HELP!

Hi Jancy:
I am a copywriter at a portfolio school. While I like to write, I find that any time I have to write for an ad, I get scared. Really scared. Not poop-your-pants scared, but scared I’m going to let my partner down. Scared that I won’t create a killer work of genius that’ll win a something gold and/or shiny. …

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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