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ask jancy / if you have a question, Jancy has an answer
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What if the product we are selling has no problems?

Hi Jancy, what if the product that we are trying to sell has no problems? What then?
That’s an interesting question. So often, the starting point for communications is staring at the problem to solve for the brand. But the flip side of that is, what’s the opportunity? The barriers to more sales, the brand’s health based on consumer input and …

How can I come with crazier, edgier ideas?

Hi Jancy!
I’m a budding copywriter nearing the end of portfolio school, and I’ve started showing my book around to CDs and other writers to get a bit of feedback. What I’m hearing is mostly positive, but with one major caveat: “you’re a good writer and you have good insights, but your work needs to be edgier/crazier/more award-annual worthy”. I totally …

Which are the best award shows for students to enter?

Hi Jancy,
I’m currently an advertising student in Colombia. i would like to know what are some great advertising awards from around the world for students that can get you noticed in the industry.
Thank you very much.
P.S. i loved your book Pick Me, i think it is one of the most informative books for students and it has really helped me.
These …

I’m stressed over feeling I’m not good enough — HELP!

Hi Jancy
I’m a Jr. art director working at one of the biggest agencies in New York. This is my first job and it’s been roughly 8 months since I’ve started. Luckily, our company gives equal chances to juniors to come up with big ideas for big opportunities. The problem I’m having is that I’m always under stress and …

Should weed work be put in my portfolio?

Jancy,
I’m a student. I just got an assignment designing a centerfold to a magazine that is distributed in over five cities in the country. But it’s a magazine for marijuana health. I don’t smoke, but of course I took the assignment. It’s a great, creative, tie-dye opportunity. But even though the magazine is so BIG, is it tacky to put …

Is the traditional portfolio dead?

Greetings Jancy,
First of all I want to thank you and ihaveanidea for being such an important resource to those of us in the advertising industry. I can’t begin to count how many times I’ve flipped through my copy of Pick Me!
I have a question that wasn’t addressed in Pick Me, probably because it wasn’t that big of a deal back …

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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