Jancy,
I’m a student. I just got an assignment designing a centerfold to a magazine that is distributed in over five cities in the country. But it’s a magazine for marijuana health. I don’t smoke, but of course I took the assignment. It’s a great, creative, tie-dye opportunity. But even though the magazine is so BIG, is it tacky to put …
Should weed work be put in my portfolio?
September 1, 2011 # 12:25 pm # Creativity, Ethics # No CommentIs the traditional portfolio dead?
July 15, 2011 # 2:28 pm # Career, Creativity # No CommentGreetings Jancy,
First of all I want to thank you and ihaveanidea for being such an important resource to those of us in the advertising industry. I can’t begin to count how many times I’ve flipped through my copy of Pick Me!
I have a question that wasn’t addressed in Pick Me, probably because it wasn’t that big of a deal back …
How can I keep CDs from stealing my slogan ideas?
March 14, 2011 # 2:39 pm # Creativity, Ethics # No CommentDear Jancy,
I have developed slogans for various products and I want to show them to the respective CDs. What would keep them from using my slogans for their clients? I don’t have the means to fight them in court.
Can a slogan be trade marked? Could I ask for and have a fair chance of getting some kind of royalty?
I …
My CD wants on-strategy but boring work, but I want ‘cool’ stuff
February 25, 2011 # 3:37 pm # Ads, Boss, Career, Creativity # No Commenti think my cd & strat planner are over-analyzing ad ideas. they always reject our team’s ‘cool’ ideas, and go for the bland, safe stuff. i have to admit they r on strategy, and the cool stuff are somewhat ‘streched’. anyway, judging from the output, i find they’re boring & still think the cool stuff is better. at least different …
Should my portfolio include “process work”?
February 2, 2011 # 3:46 pm # Career, Creativity # No CommentDear Jancy,
I’m a hopeful copywriter close to graduation from an advertising program. I’m reworking my portfolio for the umpteenth time and am facing a dilemma regarding process work. I have a friend who is in an ad program at a different school where they focus a lot on process work. Of course process makes the work and we’ve all got …
The fine line between a portfolio that’s too “safe” and too “out there”?
July 20, 2010 # 1:41 pm # Career, Creativity # No CommentOver the past two weeks I have been working with the advice a CD gave me and as well cultivating some new campaigns to help beef up my portfolio. Through this I have come across a reappearing question that I have yet to have answered. I have found that the number one advice CD’s give aspiring creatives is to take …
Categories
- Ads (41)
- Agency Life (55)
- Art Direction (19)
- Boss (13)
- Career (285)
- Clients (8)
- Competitions (10)
- Copywriting (27)
- Creativity (39)
- Design (12)
- Education (71)
- Ethics (22)
- Management (8)
- Partners (21)
- Salary (16)
About Jancy
'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.
