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IHAVEANIDEA.ORG > ask jancy >  Copywriting

Common mistakes junior CWs make when targeting CDs

What’s the most common mistake a Jr. Copywriter makes when seeking the attention of a Creative Director?-When ‘targeting’ CDs, what insights should a copywriter keep in mind?
Are you asking about how to get in to see CDs or how to impress them with your book once it’s in their hands? If the first …

Resources to learn about copywriting for my thesis

Dear Jancy, I’m doing my last year of my Degree in Graphic Design here in South Africa, and have to write a thesis on Creative Copywriting. What I wanted to know from you is which websites can I go to for more information that is related to my topic and which books would you …

Do writers get credit if an idea is visual?

Does your average CD give equal credit to writers if the solution to a problem is visual?

Any remedies for writers block?

Any remedies for writers block?

Should I be a CW, an AD or both?

I went to school to be an Art Director.
I have been told again and again, that my writing rivals my art direction.
My question to you, is….is it safe to market myself as an Art Director/Copy Writer? Or does that put me at risk of coming off as a know-it-all?
Or should I just stick to …

My design book is getting copywriting kudos

I am a graphic design graduate from George Brown College. I graduated about 4 years ago. After my first year of graduating I sent out self promos to design firms and ad agenices. Only one design firm responded, I had more success with the ad agencies. I got calls right away from …

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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