I am a junior in college and wish to become a copywriter. With no experience in graphic design how do I go about creating a solid portfolio? I don’t even know how I should begin putting my ideas onto a computer.
What advice would you have for me? Also keep in mind …
How much AD knowledge do I need to be a CW?
March 25, 2007 # 5:58 pm # Career, Copywriting # No CommentWhat are the differences between a copywriter and an art director?
October 15, 2004 # 9:47 pm # Art Direction, Copywriting # No CommentHi, I’m currently a student in the advertising design department of the Academy of Art University in San Francisco. I’m unsure of whether or not I would be more suited to be a copywriter or an art director. I was wondering if you could outline some of the major differences between the two; because I realize that much of their …
Do I need ad school to be a copywriter?
October 2, 2004 # 6:30 pm # Career, Copywriting, Education # No CommentHats off to you both for your time and effort responding to so many questions.
I am in my 30′s, looking to switch careers, and enter the creative field as a copywriter. I’m very passionate about advertising and copywriting, and I am working hard on spec ads for my portfolio.
I haven’t attended any classes, but I have read a lot of …
Should I be a writer or an art director?
July 10, 2004 # 11:13 pm # Art Direction, Career, Copywriting # No CommentI’m an art director, or at least I thought I was. I keep wondering if I wouldn’t make a better writer. My writer thinks I’m great with copy, and often jokes that he can just set up a hammock in the corner and let me take over. Know anyone who’s crossed over and …
My copy chief’s ideas suck, but they always get picked. Help!
July 10, 2004 # 5:27 am # Agency Life, Copywriting # No CommentThe agency where I am a trainee copywriter has brought back one of its previous copywriters as the copy chief. This guy is an amazing suck up to the CD. So whenever he comes up with a lousy idea, no matter how much I point out the loopholes, he will make sure his …
Common mistakes junior CWs make when targeting CDs
February 24, 2004 # 1:49 pm # Career, Copywriting # No CommentWhat’s the most common mistake a Jr. Copywriter makes when seeking the attention of a Creative Director?-When ‘targeting’ CDs, what insights should a copywriter keep in mind?
Are you asking about how to get in to see CDs or how to impress them with your book once it’s in their hands? If the first …
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About Jancy
'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.
