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ask jancy / if you have a question, Jancy has an answer
IHAVEANIDEA.ORG > ask jancy >  Copywriting

The future state of copywriting

I have a family friend who used to be the executive director of one of the branches of a worldwide agency. He has worked in the advertising business for a long time.
I asked if he had any career advice for an aspiring copywriter like myself. What he told me scared the bejeebus …

How much AD knowledge do I need to be a CW?

I am a junior in college and wish to become a copywriter. With no experience in graphic design how do I go about creating a solid portfolio? I don’t even know how I should begin putting my ideas onto a computer.
What advice would you have for me? Also keep in mind …

What are the differences between a copywriter and an art director?

Hi, I’m currently a student in the advertising design department of the Academy of Art University in San Francisco. I’m unsure of whether or not I would be more suited to be a copywriter or an art director. I was wondering if you could outline some of the major differences between the two; because I realize that much of their …

Do I need ad school to be a copywriter?

Hats off to you both for your time and effort responding to so many questions.
I am in my 30′s, looking to switch careers, and enter the creative field as a copywriter. I’m very passionate about advertising and copywriting, and I am working hard on spec ads for my portfolio.
I haven’t attended any classes, but I have read a lot of …

Should I be a writer or an art director?

I’m an art director, or at least I thought I was. I keep wondering if I wouldn’t make a better writer. My writer thinks I’m great with copy, and often jokes that he can just set up a hammock in the corner and let me take over. Know anyone who’s crossed over and …

My copy chief’s ideas suck, but they always get picked. Help!

The agency where I am a trainee copywriter has brought back one of its previous copywriters as the copy chief. This guy is an amazing suck up to the CD. So whenever he comes up with a lousy idea, no matter how much I point out the loopholes, he will make sure his …


About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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