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ask jancy / if you have a question, Jancy has an answer
IHAVEANIDEA.ORG > ask jancy >  Copywriting

Refining my writing “voice”

Young journalist-turned-copywriting hopeful with a BBA and a BJ (couldn’t have made the latter up). I love to write and I’m confident that the days of long body copy are not yet numbered, so I’m trying to reflect that in my book.
I’m interested in tweaking the tone of my copy. I know the “voice” …

Can one be an art director AND a copywriter?

I understand that now, in most cases, art directors work in tandem with copywriters, but is it possible to be both? Not to say one would ignore suggestions to their work, but is it possible for someone to be both an art director and a copywriter? If it is, then would they bring …

How do you showcase online writing?

As a copywriter, what is the best way for me to document website work I’ve done? I’m a junior CW and I’ve written quite a few sites I’m proud of, and I’d like to include at least one in my portfolio to show I’m capable of making even the long, boring stuff interesting.
By all …

How important are Mac skills for a copywriter?

I was wondering, how much of graphic design and layout does a copywriter need to know? Should I be working on a Mac to create my portfolio? At this point I am only a communication studies student in my 3rd year at York University and will hopefully start my advertising program next …

2 writers + 0 art directors = solid team?

I’m a writer. I have a friend that’s a writer. Apart, we make good ads. Together, we make really good ads. And while our art direction skills are limited, they’re definitely not the worst you’ll ever see and they’ll only get better with time.
Basically, we make a really good creative team, but you never …

I think I’m losing my touch as a writer

Mine is a topic of creative regression. I have a three year experience as a copywriter. And I’m currently in my second agency. Initially I was touted as a very talented copywriter. With my first agency I did some really good stuff and moved on here as this is a better agency. …


About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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