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ask jancy / if you have a question, Jancy has an answer
IHAVEANIDEA.ORG > ask jancy >  Copywriting

Do I need an ad-specific education to break in as a CW?

Well, it appears as though I’ve caught the ad bug. While working as a legal intern for Deckers Outdoor Corporation, I began to realize that my passion for my job is really just the joy I experience from working for a series of brands (in this case Ugg, Simple, Teva, Mozo, Tsubo, and Ahnu shoes).
I am about to graduate with …

How long is “too long” when looking for an internship?

Hey Jancy,
I’m reading Pick Me right now and am finding it very reassuring, so thanks for putting it out. While I was in school my main instructor told us not to worry about being a copywriter or an art director. He told us to let the agency decide when they hired us. From what I’ve read in Pick Me this …

Did focusing on long, thoughtful copy hurt my career?

Hi Jancy! Early on in my career as a conceptual copywriter, I noticed that very few of my contemporaries were focusing on the craftsmanship of writing. Furthermore, I noted that everyone was going for humor and shock value in their ads. So to set myself apart from the crowd, I chose a different path. I’ve focused on being a copywriter …

Copywriting: Brandcenter vs. MAS?

Dear sweet, wise, and generous Jancy, I am currently an undergraduate who is currently conducting an obsessive amount of research about “finishing schools”. Like many who decide to travel down the creative path, I’ve zeroed in on the Brandcenter at VCU and MAS (preferably the San Francisco location).
I intend to go into a copywriting …

I’m a CW doing my own art direction

I’m in a portfolio program right now, as a copywriter, and I’m finding that I think very visually, to the point where some of my better ideas end up needing little to no copy.
Is there any merit in trying to art direct these ads myself, so that CDs will know I was responsible for …

Who will look at my TV scripts?

I’ve been involved in advertising on a branding level for many years and more recently have written a series of scripts for TV commercials. How can I effectively protect my ideas and what is the best way to get them read by the right people? Are there agencies that will look at …

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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