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IHAVEANIDEA.ORG > ask jancy >  Copywriting

Switching from marketing to copywriting: is the pay cut necessary?

Dear Jancy: I am currently a marketing research analyst making $58K per year (plus bonuses), about 10 years out of college. I would like to change gears and be an advertising copywriter, which is what I went to school for. I can’t up and move to attend an expensive portfolio school, but I’ve read all the ad books, and from …

How can I move from social media to copywriting?

Dear Jancy,
I graduated last year with a business degree (finance) and a minor in English. I’ve started working in social media marketing for a company and I am wondering what the most sensible next step is to transition into a copywriter or just simply get my foot into the ad agency door? I cannot at this point in time say …

I wanna write taglines!

Dear Jancy,
I am fascinated by the power of a great tagline (maybe because there are so few). I am contemplating a freelance career focused exclusively on writing taglines. Is that a naive dream?
Also: Could you recommend a few names (preferably in Toronto) who might be willing to look at 5-10 samples and tell me if I have the talent to …

AE to CW switch: scoring an internship before returning to school

Hi there,
I have been working as an AE at my agency for about 1.5 years, but like many others, have decided to make the move to copywriting. I have a degree in business, a post grad in magazine publishing (I have worked at a couple magazines before), and have been doing some CW work with my CD for the last …

Getting back in the writing game after a rough start

My first job out of school was as a Copywriter at a big agency, but after a couple of years, the stress of client demands and uncertainty in my job began to eat away at my confidence, and I made a premature decision to quit. After some freelancing and a short stint at a boutique agency that I left due …

Making the switch from accounts to copywriting

I want to switch directions in my career. I graduated from university a couple of years ago with a bachelor’s in Marketing and Communications. I have about a year and a half of agency experience – part of that was as an admin assistant, and the other part is as an account exec. I thought that account management was what …

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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