Hi there,
I have been working as an AE at my agency for about 1.5 years, but like many others, have decided to make the move to copywriting. I have a degree in business, a post grad in magazine publishing (I have worked at a couple magazines before), and have been doing some CW work with my CD for the last …
AE to CW switch: scoring an internship before returning to school
January 11, 2012 # 12:46 pm # Career, Copywriting, Education # No CommentGetting back in the writing game after a rough start
December 20, 2011 # 11:13 am # Career, Copywriting # No CommentMy first job out of school was as a Copywriter at a big agency, but after a couple of years, the stress of client demands and uncertainty in my job began to eat away at my confidence, and I made a premature decision to quit. After some freelancing and a short stint at a boutique agency that I left due …
Making the switch from accounts to copywriting
August 16, 2011 # 11:48 pm # Career, Copywriting # 2 CommentsI want to switch directions in my career. I graduated from university a couple of years ago with a bachelor’s in Marketing and Communications. I have about a year and a half of agency experience – part of that was as an admin assistant, and the other part is as an account exec. I thought that account management was what …
Do I need an ad-specific education to break in as a CW?
March 17, 2011 # 2:43 pm # Copywriting, Education # No CommentWell, it appears as though I’ve caught the ad bug. While working as a legal intern for Deckers Outdoor Corporation, I began to realize that my passion for my job is really just the joy I experience from working for a series of brands (in this case Ugg, Simple, Teva, Mozo, Tsubo, and Ahnu shoes).
I am about to graduate with …
How long is “too long” when looking for an internship?
February 16, 2011 # 3:24 pm # Art Direction, Career, Copywriting # No CommentHey Jancy,
I’m reading Pick Me right now and am finding it very reassuring, so thanks for putting it out. While I was in school my main instructor told us not to worry about being a copywriter or an art director. He told us to let the agency decide when they hired us. From what I’ve read in Pick Me this …
Did focusing on long, thoughtful copy hurt my career?
December 14, 2010 # 11:26 am # Ads, Career, Copywriting # No CommentHi Jancy! Early on in my career as a conceptual copywriter, I noticed that very few of my contemporaries were focusing on the craftsmanship of writing. Furthermore, I noted that everyone was going for humor and shock value in their ads. So to set myself apart from the crowd, I chose a different path. I’ve focused on being a copywriter …
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About Jancy
'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.
