Hey Jancy,
I’m a copywriter who’s been taken aboard by an Art Director and former co-worker to tackle a freelance project. The problem is that she seems to think the barrier to great work are old agencies and their old processes.
We don’t have an account manager, and rather than present ourselves as a cohesive unit or rehearse before client meetings she …
My partner collaborates more with the client than with me
March 22, 2011 # 2:22 pm # Clients, Partners # No CommentDo I need client permission to put work on my site?
November 1, 2010 # 12:05 pm # Career, Clients # No CommentHi Jancy,
Question, many creatives I know post work on their personal websites to promote their skillets (obvious), Im no different, I do have a site which has many samples though I feel they’re a bit Mickey Mousie nowadays, a bit dated and truly not too big a deal. This year has been great for me thus far. I’ve had the …
I’ve got an amazing ad idea for Nike. How can I get it to them?
July 10, 2004 # 11:40 pm # Ads, Clients, Creativity # No CommentI have a great advertising idea for Nike and another manufacturer. Without a doubt – Nike, the manufacturer and myself stand to make a large amount of money. I found Nike’s advertising site which explains they are unable to accept any outside ideas. How would I get around …
How does an agency choose between competing clients?
July 4, 2004 # 9:55 pm # Clients # No CommentWhen faced with two large accounts that are direct competitors with each other, how does the agency decide which account to choose? I know that client loyalty is very important, but if Ogilvy had both Pepsi and Coke asking to do their ads, how and who decides which client to take, since …
How can agencies drop clients or refuse accounts?
May 31, 2004 # 7:38 pm # Clients # No CommentWhat is an agency to do when the client isn’t making any money for the agency? Are agencies allowed to drop clients or refuse an account? What if the problem doesn’t lie with the creative team but the client’s product just sucks?
Such excellent questions. The common sense answer would be: duh, the …
Who “owns” a client-rejected idea?
May 24, 2004 # 8:15 pm # Ads, Clients, Creativity, Ethics # No CommentI think this may have been asked before, but here goes nothing. Who “owns” an idea?
Let me give a specific example. I come up with a fantastic idea for a campaign. I present to my CD, and he loves it. We present it to the client, and while they enjoy it, they feel it’s …
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About Jancy
'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.
