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ask jancy / if you have a question, Jancy has an answer
IHAVEANIDEA.ORG > ask jancy >  Clients

What should I charge for a project?

Hi Jancy,
I recently made an acquaintance with someone who has a business and I shared some print ad ideas with them and they were amazed at the concepts I came up with. They want me to write their company bio and their/her profile. I have no idea what I should charge for something like this. Is there are going rate …

The client is killing us with mediocrity — how do we get off of the account?

Dear Jancy,
So, we work at a medium sized, decent agency. Great people. Okay clients. Been working on one particular client for almost a year now. In that time, some things have worried me to the point we feel like asking to be off of the account. Blatant disrespect, rewriting our ideas, not understanding things a CMO should know (Pinterest, Twitter) …

My partner collaborates more with the client than with me

Hey Jancy,
I’m a copywriter who’s been taken aboard by an Art Director and former co-worker to tackle a freelance project. The problem is that she seems to think the barrier to great work are old agencies and their old processes.
We don’t have an account manager, and rather than present ourselves as a cohesive unit or rehearse before client meetings she …

Do I need client permission to put work on my site?

Hi Jancy,
Question, many creatives I know post work on their personal websites to promote their skillets (obvious), Im no different, I do have a site which has many samples though I feel they’re a bit Mickey Mousie nowadays, a bit dated and truly not too big a deal. This year has been great for me thus far. I’ve had the …

I’ve got an amazing ad idea for Nike. How can I get it to them?

I have a great advertising idea for Nike and another manufacturer. Without a doubt – Nike, the manufacturer and myself stand to make a large amount of money. I found Nike’s advertising site which explains they are unable to accept any outside ideas. How would I get around …

How does an agency choose between competing clients?

When faced with two large accounts that are direct competitors with each other, how does the agency decide which account to choose? I know that client loyalty is very important, but if Ogilvy had both Pepsi and Coke asking to do their ads, how and who decides which client to take, since …


About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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