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ask jancy / if you have a question, Jancy has an answer
IHAVEANIDEA.ORG > ask jancy >  Career

How can I move from social media to copywriting?

Dear Jancy,
I graduated last year with a business degree (finance) and a minor in English. I’ve started working in social media marketing for a company and I am wondering what the most sensible next step is to transition into a copywriter or just simply get my foot into the ad agency door? I cannot at this point in time say …

I wanna write taglines!

Dear Jancy,
I am fascinated by the power of a great tagline (maybe because there are so few). I am contemplating a freelance career focused exclusively on writing taglines. Is that a naive dream?
Also: Could you recommend a few names (preferably in Toronto) who might be willing to look at 5-10 samples and tell me if I have the talent to …

Copywriting vs. Brand Management: which will allow me the most sustained career?

Dear Jancy,
I am currently looking into ad schools, specifically VCU, MAS, and Texas creative. I am not doubting the need to go to ad school simply because I have no background in design or communications at all (a bachelors of science in biology actually).
I’ve graduated for almost two years now and have been unemployed for most of it so I …

How can I show my boss that I’ve got more drive than the other interns?

Dear Jancy,
I am currently one of three interns vying for a junior creative position at a big agency. I want this so badly. I’ve been working on my folio/spare briefs/young creative comps at night and on weekends and asking my CDs for feedback, really trying to get my work out there and noticed. The other two kids clock off at …

Hey Jancy, you gave the wrong answer!

Why did you answer that wrong?
re: How do i show the work i’m not supposed to show?
Your answer is wrong and could land people in hot water. If you are freelancing or doing contract work you can always try to set permission of use so that when this situation comes up within the contract (and it always does) both you …

I’m stressed over feeling I’m not good enough — HELP!

Hi Jancy
I’m a Jr. art director working at one of the biggest agencies in New York. This is my first job and it’s been roughly 8 months since I’ve started. Luckily, our company gives equal chances to juniors to come up with big ideas for big opportunities. The problem I’m having is that I’m always under stress and …

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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