I am a junior in college and wish to become a copywriter. With no experience in graphic design how do I go about creating a solid portfolio? I don’t even know how I should begin putting my ideas onto a computer.
What advice would you have for me? Also keep in mind …
How much AD knowledge do I need to be a CW?
March 25, 2007 # 5:58 pm # Career, Copywriting # No CommentAfraid to leave a bad sure thing for a “riskier” job
August 9, 2006 # 9:05 pm # Career # No CommentRecently, one of my instructors from VCU who decided to go freelance has been hinting that she wants to hire me full time. The thought of leaving my current company sounds fantastic but I feel that I may be putting my career in her hands. She has many accounts and I’ve partnered …
I realized I’d make a better suit
January 23, 2006 # 9:40 pm # Career # No CommentI just read your book and have realized I was meant to be a suit. I do not have the art or writing background to be in the creative department, but I think I have the analytical qualities and marketing background to be a junior account exec. So far, it seems just as hard to enter the industry for us …
I’m a junior catching flak for “junior” mistakes
January 23, 2006 # 9:33 pm # Boss, Career # One CommentAfter a year of freelancing I’ve finally started my first real full time job as a junior copywriter.
My bosses are happy with my headlines and concepts, but they get frustrated with my inexperience in executing the ideas. For example, while making a direct mail piece I was scolded for burying the call to action in some body copy. I was …
Will getting into the ad biz kill my outside life?
January 20, 2006 # 9:06 pm # Agency Life, Career # No CommentI have been considering going into advertising since I graduated from college. I am really excited about it and will probably be going to a portfolio school this fall. My only concern is this: is there life outside of the agency? It’s so important for me to find a job that I love and …
Weak art direction in my non-ad school CW book
January 19, 2006 # 7:20 pm # Career, Education # No CommentI am an aspiring copywriter and am just finishing up my book. I did not go to portfolio school but have been on my book for the last year. I have 7 solid campaigns (so I feel) but have only been able to get 2 directed by a student art director who went to Miami Ad School. The rest are “thrown together” by myself …
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About Jancy
'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.
