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Highly polished visuals vs. sketched ideas in my book

I have been working mostly in below the line DM agency for the past few years my background was graphic design. I recently completed a one year part time course in creative advertising. My question is this. When you look at someone’s book do you feel it necessary to see highly polished photoshop visuals or are well executed sketches …

Ads for TV shows and movies… too easy for my book?

I’m a junior trying to break into the ad world, and I was wondering if it’s okay to do ads for a TV show or a movie in my book. I have some amazing ideas for some TV shows, stuff that would be infinitely better than the “Watch House Mondays 8/7 Central on Fox”. I’ve never understood why so many …

Rolling the dice on a European opportunity

My partner and I have been a creative team for about 4 years. We work at a large NY agency and recently were approached by a large worldwide agency about working at one of their offices in Europe. The destination is amazing, and the agency is a very well-respected one, but the client we’d be working on about 60% (or …

Should a team’s books have work we’ve done with other partners?

My writer and I are planning to go up to NYC to interview as a team.
My question is, do we show stuff we just worked on as a team together, or do we show our individual books with other partner’s works inside?
Show it all—work done separately and together. And only work done to a consistently high standard—don’t include more stuff …

New in a town where agencies haven’t been welcoming

Dear Jancy,
I am a copywriter that has been working for 5 years, I have worked for good shops and have produced national and international work. recently my wife took a dream job back east – in a town not known for advertising. There is one big name shop in town and a few small shops. My wife landed a job …

I get scared whenever I need to write an ad — HELP!

Hi Jancy:
I am a copywriter at a portfolio school. While I like to write, I find that any time I have to write for an ad, I get scared. Really scared. Not poop-your-pants scared, but scared I’m going to let my partner down. Scared that I won’t create a killer work of genius that’ll win a something gold and/or shiny. …

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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