A question to the art director…what was the hardest thing to learn in art direction, and the same question to the copywriter, what was the hardest thing to learn as a copywriter?
Here’s the art director’s answer. Nailing the typeface is a hellish nightmare. Then setting it properly after you’ve been through 2,000 …
The hardest thing to learn for ADs and CWs
March 24, 2003 # 11:01 am # Art Direction, Copywriting # One CommentRights-protected or royalty-free stock photos?
March 12, 2003 # 5:37 pm # Art Direction # No CommentDo you favour rights protected stock photography over royalty free, or does it depend on the client? Also, do you see any particular trends for image industry – ie: clients requesting original artwork or photoshoots etc…
We prefer excellent photography, period. Great stock available? Great. Huge budget for shooting on an exotic location? Great. We aren’t quite sure what you’re asking …
Can I sell myself as both an art director and copywriter?
March 12, 2003 # 4:49 pm # Art Direction, Career, Copywriting # No CommentI went to school to be an art director and I did well at that. I am now looking for a job and everyone is telling me that my writing skills are great. Can I market myself as an art director and/or a copywriter and say that I will work in either position?
You sure can. We had a great summer …
Break on through to the other side
January 15, 2003 # 8:56 pm # Art Direction, Career, Copywriting # No CommentI am an art director with five years experience. Problem is, I am getting in touch with my writer side and I think I want to become a full fledged copywriter. How do I make the switch professionally. I have a partner who is obviously a copywriter. Do I have to leave the agency? …
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About Jancy
'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.
