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IHAVEANIDEA.ORG > ask jancy >  Art Direction

What are the differences between a copywriter and an art director?

Hi, I’m currently a student in the advertising design department of the Academy of Art University in San Francisco. I’m unsure of whether or not I would be more suited to be a copywriter or an art director. I was wondering if you could outline some of the major differences between the two; because I realize that much of their …

Should I be a writer or an art director?

I’m an art director, or at least I thought I was. I keep wondering if I wouldn’t make a better writer. My writer thinks I’m great with copy, and often jokes that he can just set up a hammock in the corner and let me take over. Know anyone who’s crossed over and …

Advertising AD vs. graphic design AD

I hope you can help me. I am a 31 year old full-time student at FIDM in Los Angeles and I’m trying to figure out if I should change my major, which as of now is Visual Communications. I have some questions and was referred to you by Jean Coyne from Communication Arts. So …

Should I be a CW, an AD or both?

I went to school to be an Art Director.
I have been told again and again, that my writing rivals my art direction.
My question to you, is….is it safe to market myself as an Art Director/Copy Writer? Or does that put me at risk of coming off as a know-it-all?
Or should I just stick to …

How did you learn typography?

Jancy…how did you learn typography? I think it is hard now, with so many typefaces and computers to learn typography. In the old days it must have been easier.
In the “old days” I learned typography on a computer at the University of Delaware (such a relief when we moved on from carving in stone). …

Low res imagery in a junior AD’s book?

I’m currently working on my portfolio to submit to agencies for a AD position. I’m concerned about the quallity of my pieces. I use low res images downloaded from stock photograpy sites since I don’t have the capital to pay for them. When looking at a portfolio, is the …

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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