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High schooler wants to be a “suit” for a summer

I am a grade 11 student and I am positive that I want to get into the advertising business (as an account executive or creative director) I want to know which agencies I can get a volunteer job for the summer so that I can I can gain experience for the future…Ogilvy&Mather …

How can a “suit” best help creatives make great work?

I am in a junior account position at a small agency. My client is very demanding and stubborn when it comes to the account team and even more so with my creative team. This has lead my creatives to put out what we all agree is inferior work and have a generally …

Stretching boundaries vs. status quo

There seems to be two divides right now in the agency world. On one side you have the visionaries always looking to push the boundaries of creativity. On the other hand you have the masses pushing for the status quo. In this back and forth game of chess, the clients are left …

Field marketing companies, Part II

Thanks for your earlier comments, but what if that is exactly what you are trying to do already but nobody will give you any thought. I think field marketing is a great service for most Agencies to offer their clients in addition to everything else…don’t you agree? What can one do to …

How do agencies perceive field marketing companies?

How do you get agencies to recognize (or even give time) to a Field Marketing company. Most FM agencies have creative capabilities and are far more cost effective.. Any thoughts? Thanks.
Ad agencies often perceive such companies as problematic—they’ve got a piece of business from their client and they’re running off and creating …

An idea that should be “lionized”

What’s the best way to coach creatives to stay on strategy (or redo an ad) when they’re convinced “this ad is bound for Cannes?”
You could tell your creative team that the ad is off strategy, that clients don’t buy off strategy ads, and ads clients don’t buy never get to Cannes. But that would be too easy.
What if the …

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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