i think my cd & strat planner are over-analyzing ad ideas. they always reject our team’s ‘cool’ ideas, and go for the bland, safe stuff. i have to admit they r on strategy, and the cool stuff are somewhat ‘streched’. anyway, judging from the output, i find they’re boring & still think the cool stuff is better. at least different …
My CD wants on-strategy but boring work, but I want ‘cool’ stuff
February 25, 2011 # 3:37 pm # Ads, Boss, Career, Creativity # No CommentDid focusing on long, thoughtful copy hurt my career?
December 14, 2010 # 11:26 am # Ads, Career, Copywriting # No CommentHi Jancy! Early on in my career as a conceptual copywriter, I noticed that very few of my contemporaries were focusing on the craftsmanship of writing. Furthermore, I noted that everyone was going for humor and shock value in their ads. So to set myself apart from the crowd, I chose a different path. I’ve focused on being a copywriter …
My spec work outshines my produced work. HELP!
December 8, 2010 # 12:06 pm # Ads, Career # No CommentHey Jancy,
I’m currently a Jr. Art Director. I’ve worked at my current agency for a little over a year. I’m beginning to worry because although I’ve gotten quite a bit of work produced, I don’t consider any of it to be “bookworthy”, and I don’t think it’s a good representation of the way I think. What are your thoughts on …
My CD asked me not to put an ad in my book. What do I do?
October 5, 2010 # 12:15 pm # Ads, Boss, Ethics # No CommentDear Jancy,
I am a junior copywriter who just finished a two month contract at an excellent agency. This was my first real agency experience. While I was there, I got the chance to do some work for a well-known client.
I would love to put some of those ideas in my book, but my contract ended before the campaign went …
Ads for TV shows and movies… too easy for my book?
November 11, 2009 # 12:59 pm # Ads, Career # No CommentI’m a junior trying to break into the ad world, and I was wondering if it’s okay to do ads for a TV show or a movie in my book. I have some amazing ideas for some TV shows, stuff that would be infinitely better than the “Watch House Mondays 8/7 Central on Fox”. I’ve never understood why so many …
Should I or shouldn’t I include a particular ad in my book?
October 14, 2009 # 2:01 pm # Ads # No CommentI NEED TO KNOW WHO TO LISTEN TO!!!
I am still in school to become an art director, but at this stage of my career, opinions come faster at me then dropping employment numbers.
I did an amazingly visual poster for the Red Cross Blood drive that I am currently re-working into a campaign, but was told never to put ‘blood drive’ …
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About Jancy
'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.
