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A heartfelt plea to help and be helped

Dear Jancy,
I am inspired with your passion for mentoring, collaboration and risk taking strategies to enhance career development. The mission of Dove’s “Campaign For Real Beauty” to build positive self-esteem and self-worth in females to realize and reach full potential is overwhelmingly powerful and I would like to be part of this journey.
I know first-hand the detrimental effects of low …

Which are the best award shows for students to enter?

Hi Jancy,
I’m currently an advertising student in Colombia. i would like to know what are some great advertising awards from around the world for students that can get you noticed in the industry.
Thank you very much.
P.S. i loved your book Pick Me, i think it is one of the most informative books for students and it has really helped me.
These …

My CD wants on-strategy but boring work, but I want ‘cool’ stuff

i think my cd & strat planner are over-analyzing ad ideas. they always reject our team’s ‘cool’ ideas, and go for the bland, safe stuff. i have to admit they r on strategy, and the cool stuff are somewhat ‘streched’. anyway, judging from the output, i find they’re boring & still think the cool stuff is better. at least different …

Did focusing on long, thoughtful copy hurt my career?

Hi Jancy! Early on in my career as a conceptual copywriter, I noticed that very few of my contemporaries were focusing on the craftsmanship of writing. Furthermore, I noted that everyone was going for humor and shock value in their ads. So to set myself apart from the crowd, I chose a different path. I’ve focused on being a copywriter …

My spec work outshines my produced work. HELP!

Hey Jancy,
I’m currently a Jr. Art Director. I’ve worked at my current agency for a little over a year. I’m beginning to worry because although I’ve gotten quite a bit of work produced, I don’t consider any of it to be “bookworthy”, and I don’t think it’s a good representation of the way I think. What are your thoughts on …

My CD asked me not to put an ad in my book. What do I do?

Dear Jancy,
I am a junior copywriter who just finished a two month contract at an excellent agency. This was my first real agency experience. While I was there, I got the chance to do some work for a well-known client.
I would love to put some of those ideas in my book, but my contract ended before the campaign went …


About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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