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What should I charge for a project?


Hi Jancy,
I recently made an acquaintance with someone who has a business and I shared some print ad ideas with them and they were amazed at the concepts I came up with. They want me to write their company bio and their/her profile. I have no idea what I should charge for something like this. Is there are going rate specifically for that type of work?

intro What should I charge for a project?Not really. It’s one of the tricky things about our business—there are no standard costs for much of anything. You can consider an hourly rate, and think through what the value of your time is. Or, you could ask what kind of budget they have for the service as a starting point. Negotiate up if you think it’s unreasonable.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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