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IHAVEANIDEA.ORG > ask jancy >  Can I make a career shift from accounts to concepting?

Can I make a career shift from accounts to concepting?


Hi Jancy,
I am a recent college graduate that was lucky in landing a job at a great agency before I was out of school. I have a degree in Advertising and Design but accepted a job on the account side seeing as how I was not sure I had the skill level to design in an agency.
I am very passionate about this industry yet am never excited about going to work. I strive to be on the concepting team but fear that the only way to do that is to become a designer. I question returning to school but first want to know if the job I want exisits. Do you know if larger agencies have ‘concepting teams’ allowing one to be a part of the creative process without being the Art Director or something?
Thanks for your thoughts.

intro Can I make a career shift from accounts to concepting?If you want to work in the creative department, you have to show up with a skill set that’s needed. No, there’s no job that consists of idea generation exclusively (though arguably that’s the most important part of a “creative” person’s job). So if you’re bored in your current role in account services and feel your true nature is grounded more in the right side of your brain, you need to acquire design/art direction skills. You need to create a portfolio that will get you that job. It sounds like you assume the education you have to date hasn’t lead you to that portfolio. A portfolio school is a good next step. Start your research of schools online. It will be worth the investment of time and money to get on track to a happy career.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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