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IHAVEANIDEA.ORG > ask jancy >  Do I even need ad school, or can I get in with just my winning ideas?

Do I even need ad school, or can I get in with just my winning ideas?


I am going to a school that doesn’t actually have an advertising program. Will hard work and talent be enough to overcome this disadvantage? I’ve invested a lot in my education already but it would cost a lot more to transfer. Would it be worth it or should I just worry about developing a strong portfolio and succeeding in spite of my school? Also, I know next to nothing about the art side of advertising (graphic design/video production) but I have a lot of ideas for ads that I am very confident in. How do you think I should address this issue?

intro Do I even need ad school, or can I get in with just my winning ideas?If you really want to become an advertising professional, if you’re like most people, you have to go to an ad school or university/college with an advertising curriculum. You can’t generally become employable in a very competitive field by sheer force of will, no matter how much talent you may innately have. Imagine any other profession where you could do that. You can’t think of any, because it doesn’t work that way. Don’t think of your school experience up to this point as wasted time. It all adds up in the life experience bank. Start doing research into advertising schools and you should get a grasp of the kind of training it will take to exit with the portfolio that will get you a good job. Focus on the schools that showcase excellent, award-winning work, can show successful students (a high percentage of employed grads) and a great teaching staff. All of these are in short supply at a large percentage of schools, so do your homework before investing time and money into your new path. Best of luck.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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