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How can I move from social media to copywriting?


Dear Jancy,
I graduated last year with a business degree (finance) and a minor in English. I’ve started working in social media marketing for a company and I am wondering what the most sensible next step is to transition into a copywriter or just simply get my foot into the ad agency door? I cannot at this point in time say I am 100% certain I want to become a copywriter and I’d like to get as broad of an exposure as possible. Will my current writing experience (content writer for FB/twitter/blogs/corporate website) enough to get me in the door? Do I absolutely need further education (portfolio?!) or should I go around shops to offer my free labour i.e. internships?
Thank you for your time and I appreciate your career advice and insights.

intro How can I move from social media to copywriting?Your social media experience sounds like an excellent calling card. At this moment in time, there may not be a better one. So ring that bell. Most agencies have social media, all of them need it. You seem to have the goods that would make you worthy of consideration. It’s actually great time for writers in agencies; once you’re in the door, and earn your stripes, there are all kinds of possibilities. If you commit to wanting to be a copywriter, a strong portfolio of ideas that showcases your skill and talent is still key to being hired. You can build it by going back to school, or develop it while working as a social media person in an agency with the help of those around you. Internships are a great way to learn. Not sure how many agencies offer social media internships, but there are bound to be some. Hope for a paid one. It’s painful to go from salary to no salary.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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