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IHAVEANIDEA.ORG > ask jancy >  I wanna write taglines!

I wanna write taglines!


Dear Jancy,
I am fascinated by the power of a great tagline (maybe because there are so few). I am contemplating a freelance career focused exclusively on writing taglines. Is that a naive dream?
Also: Could you recommend a few names (preferably in Toronto) who might be willing to look at 5-10 samples and tell me if I have the talent to compress a bestseller into 3-7 words?
Thank you for taking the time to answer my 2 questions.

intro I wanna write taglines!We’re sorry to be the ones to break it to you that writing tag lines is not a job. It’s sometimes part of a copywriter’s job, a very small part of their time (the need for new tag lines comes up rarely). If you want to be a copywriter we advise that you check out advertising programs. Once you have a look at their curriculums (online) you’ll start to grasp how much more involved the job is, and what it will take to be employable in a highly competitive field.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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