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IHAVEANIDEA.ORG > ask jancy >  My CD isn’t around to give direction — HELP!

My CD isn’t around to give direction — HELP!

Dear Jancy: How involved in my day should the creative director be? I’m now in my second agency (a great agency which I came to in order to work with a better CD) and I see the CD maybe once a week for fifteen minutes. The account’s creative team is only like five people right now, so It’s not like I’m just a face in the crowd. I worry that a strong creative vision is hard to implement if you don’t discuss the work with your team, but this isn’t the first aloof, uninvolved CD I’ve had. In fact, of the four I’ve worked with, three were nowhere to be found most of the time.
Should I worry, or is it pretty normal for them to have no time for their creatives, and to leave the team to lead the direction on the projects? PS I’ve tried to sit them down and let them know I need more input, but it hasn’t changed anything.

intro My CD isnt around to give direction — HELP!The spread-way-too-thin CD is a cliché for a reason—it’s common. You did the right thing to plainly state you need more of their time. You don’t suggest there are other senior creative people to learn from and take direction from. That would be plan B: find mentors in other senior people. If that isn’t an option, ultimately that CD who isn’t finding the time for you is risking that you will look elsewhere without guidance you’ve declared you need. If the hole where that leadership belongs is making you feel you can’t advance, we can only suggest you start looking elsewhere.

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About Jancy

'Jancy' is Janet Kestin and Nancy Vonk, Co-Founders of Swim, a unique “creative leadership training lab for advertising creatives and marketers.” Prior to Swim, Jancy was globally renowned as the Co-Chief Creative Officers of Ogilvy & Mather Toronto, a position they held for thirteen of the twenty years they were a creative duo at the agency. Over the years they've racked up Cannes Lions, Clios, One Show pencils and CA credits, and have lead their shop to two Cannes Lions Grand Prix and a Grand Clio. They've judged CA, Cannes, D&AD, the One Show, the Clios and other prestigious award shows. Creativity named them two of the top 50 creative people of 2008. Known for their outspoken, no-bullshit style and a passion for mentoring juniors, they're ready to give you advice if you're ready to take it.

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